about

i'm a maker, reflector and electronic music lover rather fond of the world of digital (VR, AR, UX and other acronyms are available)

.experience

7 years

.location

Manchester, UK

.freelance

Available

.hello

I enjoy building experiences that genuinely work for the everyday person - prioritising clarity, usability and function over (purely) form.

As technology evolves rapidly with the rise of AI, I believe designers play an important role in advocating for the real, complex humans navigating these systems, while collaborating responsibly with emerging technology. I’m motivated by creating experiences that feel considered and inclusive, no matter the product.

My 7 years of UX design experience spans e-commerce, pharmacy, grocery and education. Currently, I'm optimising the marketplace shopping experience at Debenhams.

.hello

I enjoy building experiences that genuinely work for the everyday person - prioritising clarity, usability and function over (purely) form.

As technology evolves rapidly with the rise of AI, I believe designers play an important role in advocating for the real, complex humans navigating these systems, while collaborating responsibly with emerging technology. I’m motivated by creating experiences that feel considered and inclusive, no matter the product.

My 7 years of UX design experience spans e-commerce, pharmacy, grocery and education. Currently, I'm optimising the marketplace shopping experience at Debenhams.

.hello

I enjoy building experiences that genuinely work for the everyday person - prioritising clarity, usability and function over (purely) form.

As technology evolves rapidly with the rise of AI, I believe designers play an important role in advocating for the real, complex humans navigating these systems, while collaborating responsibly with emerging technology. I’m motivated by creating experiences that feel considered and inclusive, no matter the product.

My 7 years of UX design experience spans e-commerce, pharmacy, grocery and education. Currently, I'm optimising the marketplace shopping experience at Debenhams.

.hello

I enjoy building experiences that genuinely work for the everyday person - prioritising clarity, usability and function over (purely) form.

As technology evolves rapidly with the rise of AI, I believe designers play an important role in advocating for the real, complex humans navigating these systems, while collaborating responsibly with emerging technology. I’m motivated by creating experiences that feel considered and inclusive, no matter the product.

My 7 years of UX design experience spans e-commerce, pharmacy, grocery and education. Currently, I'm optimising the marketplace shopping experience at Debenhams.

While I currently call Manchester home, my journey began a bit further afield.

I was raised in Essex, spent a few formative years in Malaysia and later moved to Sydney where I completed my secondary education before returning to the UK for university. Experiencing three different cultures before adulthood shaped how I see the world and how I approach design.

Living in different environments taught me to adapt quickly, observe carefully and appreciate that there’s rarely just one “right” way of doing things. I naturally consider different perspectives and user needs because I’ve lived them.

I like to think that curiosity translates into my work: designing thoughtful, inclusive digital experiences that feel clear, calm and accessible to everyday people.

Outside of work, I’m drawn to music and creative spaces. Amsterdam being a favourite place to return to each year which continues to influence how I think about community, experience and atmosphere in the digital world.

.work experience