I’m currently a UX Designer at Debenhams, the "Great British Digital Department Store," where I’ve contributed to a range of impactful UX projects focused on continuously improving the online shopping experience. As part of a small but dedicated Product team, my role spans a variety of activities—from preparing A/B test experiments and ensuring seamless developer handovers to maintaining the design system I helped build from scratch.

Prior to this, I spent four rewarding years at AND Digital, where I began as an associate and grew into a trusted UX/UI Designer. During this time, I led several optimisation projects and collaborated with a diverse set of clients across industries like e-commerce, pharmacy, and grocery. I also enjoyed sharing my learnings through voluntary playbacks and championing STEM and WiT initiatives.